Mission & Vision

Bringing the History, Culture and the Environment of Southern California to life.

We intend to create a 21st Century visitor experience in-between a history museum and an immersive experience space

A traditional History Museum

  • Educational mission

  • Objects on walls with text descriptions

  • Very limited interactivity

  • Limited languages

    Appeals to older visitors

  • Relatively low attendance

  • Run by academic curators

  • Large staff, costly insurance, costly storage

  • Requires many months/years to mount new shows

  • Requires constant fund-raising to support

The LA Experience

  • Entertainment & Education Mission

  • Storytelling with videos, narration and text

  • Multiple languages and some geographical customization

  • Appeals to all ages

  • High attendance

  • Run by producers

  • Modest staff, but on-going technology costs and modest content creation

  • Able to create new content rapidly

  • Able to expand content into the Park

  • Should be break-even or better

An Immersive Experience

  • Entertainment, for-profit mission

  • videos with music

  • Limited interactivity.

  • No customization for languages and geography

  • Appeals to all ages

  • High attendance

  • Run by producers

  • Small staff, but on-going technology costs and expensive content creation

  • Requires months to create new experiences

  • Designed to be profitable

To help guide the mission of the institution, we have developed a set of “NORTH STARS”